J's Grocery

Embarking on a journey to revive a cornerstone of the community, our graphic design project teamed up with Rootswell and PHA to breathe new life into J's Grocery, nestled in the heart of the Mississippi Delta. With a focus on preserving heritage while embracing modernity, our collaboration infused the store's branding with vibrant colors, evocative imagery, and a touch of nostalgia. Through thoughtful design elements and community-driven initiatives, we aimed to rekindle a sense of pride and belonging, transforming J's Grocery into not just a place to shop, but a symbol of resilience and renewal in the Delta landscape.